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Will proposed health care reform bill provisions enhance perceived drug safety?

Four proposals that address drug advertising and marketing issues may be incorporated into the final health care reform bill: 1) tax deduction for drug advertising, 2) disclosure of industry payments to physicians, 3) to stop use of patient- and prescriber-identifiable information by sales reps, and 4) to alter drug labels and advertising to better define benefit/risk and inclusion of comparative effectiveness information.

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